10 ways companies are driving innovation

During this year’s Super Bowl, Ford aired a commercial showing how it’s working on new ways to solve transportation problems. Many companies are engaged in similar efforts as they strive to remain one step ahead of market-changing startups like Uber, WhatsApp, Slack, and Snap. And when internal research and development efforts aren’t enough, companies turn to innovation programs, which can take many forms, depending on the area of focus.
In a new report entitled “The corp