10 tips for acing your market-size slide

GUEST: The most controversial slide in every pitch deck is often the market size slide. It can set the stage for the future of the company, but too often it is overly exaggerated and not efficiently backed up. Why is this slide so important? Investors care about market size because it allows them to estimate what success could look like — they’re betting on the future market potential for a product or service.
For example, an early stage investor may seek returns in excess of 20x the