10 big issues Apple should address in 2018

OPINION: For Apple-focused writers, no subject is as thankless as a “what should Apple do” article. Why should any mere journalist presume to offer guidance to a company that has weathered decades of second-guessing, only to emerge at the very top of the heap? Some of Apple’s more… devoted fans treat even light criticism of the company as heresy.
I believe that even wildly successful companies can get better, and that for all of its financial acumen, Apple could cle