Unilever CMO Keith Weed’s parting wisdom to agency bosses: ‘integrate to show your value'

Outgoing Unilever chief marketing officer Keith Weed has offered some parting wisdom to holding groups: get your agencies to collaborate or brands will find value elsewhere.
Speaking to The Drum, Weed reiterated his call from earlier this year that complex holding company structures must continue to evolve to meet client needs and said its experiments with an alternative model were making "good progress".
“When I speak to Mark Read at WPP, John Wren at Omnicom or Michael Roth at IPG, I tel