Super apps are the next frontier for adtech in South East Asia

In the world of advertising, the dollars inevitably flow to where the highest concentration of eyeballs can be found. Increasingly today, that’s in a new (predominantly mobile) breed of super apps. They’re the next frontier for adtech.
A super app can be described as a self-contained network, such as ride-hailing apps (drivers and passengers) or online marketplaces (buyers and sellers), which millions of people use every day right from their mobile phones.
In November, Bloomberg desc