Strategic planning 101: Data is the rocket fuel for the choice engine

Consumer behaviour is constantly evolving post-pandemic and, currently, marketers just do not know what is going to stick. The only way to figure it out is to plan strategically, leveraging consumer and market intelligence to make smart, informed choices that will help propel your business. Yet often for marketers, the biggest challenge is just that - making a choice. For any human, making a choice, particularly when there is money involved, can be daunting.
“By making a choice, often we f