How Yoti put global 'digital identity' issues at the heart of its social purpose

Digital identity brand Yoti was highly commended in the Best in Brand Purpose category at The Drum Social Purpose Awards 2019 for its ‘Digital Identity for All’ campaign. Here, the brand reveals the challenges faced and the strategies used to deliver this successful project.
 
The challenge
The primary focus of much of the digital identity sector has been on the design, adoption and use of large-scale digital identity systems and how users interact with them once they&