13-05-2021 16:28 via thedrum.com

Future of Media: News brand safety, print & TV commerce, CNN's livestream paywall

With our Future of TV deep-dive in the bag, we are starting to look forward to our next special editorial focus, on gaming, later this month. In the meantime, let's explore the news brand safety debate, Bauer Media's print e-commerce efforts and a few more TV takeaways. 
TV clean-up
Our Future of TV deep-dive showed that TV has become shoppable with addressable tech opening up more performance-based approaches. Carat’s Dan Calladine kindly explored the rise of t-commerc
Read more »