Deezer targets Latinos with music magic

Music streaming provider Deezer and The Story Room have launched a new campaign designed to win over Hispanics to its listening platform through a shared love of music.
‘Together we make magic’ is a multi-platform campaign spanning the US, Mexico, Colombia and Argentina and will invite Latinos to pick up the beat from a simple twitch or tingle into a full-blown melody.
Deborah Jordan, marketing director, US/Latam of Deezer, said: “We don’t think about it often, but the ma