Customer journeys have evolved — has your content strategy?

When I was a kid, I loved Choose Your Own Adventure books. In these stories, readers assume the protagonist role and make choices along the way that takes them to one of a handful of endings. My curiosity had me obsessed with knowing every ending. I’d bookmark a page with a decision, see how the story played out, then go back to that decision and eagerly read all of the other endings. This fun childhood memory got me thinking about the evolution of direct marketing and customer journeys fr