Breast Cancer Foundation leverages nursery rhymes for breast self-exam

Breast Cancer Foundation (BCF) has unveiled a breast self-examination 'Nursery reminder' campaign as part of the Breast Cancer Awareness Month.
The campaign created by DDB Group Singapore features the tune of 'Wheels on a bus', the nursery rhyme 'Molly Monkey sings and saves' contains phrases like 'up and down' and 'round and round' to illustrate the movements of a breast self-exam. 
The campaign comes in response to a recent BCF survey indicating that while 90% of Singaporeans un