Your Brain Can Learn To Ignore Annoying Distractions – Here’s How

Adapting to changes through repeated exposure. The human brain can learn to filter out distracting or disruptive stimuli, such as a bright roadside billboard or a flashing online banner, through repeated exposure. Researchers from Leipzig University and Vrije Universiteit Amsterdam have demonstrated this effect using electroencephalography (EEG), showing that early visual processing in the brain [...]