The perfect car, according to science: Study used morphing technique and consumer choice model

Released on Sept. 4, 1957, Ford dubbed its Edsel "the car of the future." It was designed to stand out, but most people didn't like the way it looked. Add "ugly" to a laundry list of problems from poor performance to a high price tag and the car tanked—its only lasting legacy being a lesson in how not to develop a product.