Swimming in a deluge of user generated content

The Internet is awash in user generated content (UGC)—from blogs, reviews, and Q&As, to wikis, tweets, and Facebook posts. And let's not forget photo- and video-sharing sites: every second, one hour of video is uploaded to YouTube, and an average of more than 80 million photos get added to Instagram every day. It seems we can't get enough of posting our own content and reading or viewing other people's. With technological advances making it ever easier to create UGC, the phenomenon is