No long-term 'star effect' for baseball teams on Twitter

In previous generations, when professional sports franchises had athletes who were considered to be all-star caliber on their teams, those teams would experience a "star effect," which would result in long-term increases in publicity, fan interest, and merchandise and ticket sales. Now, University of Missouri researchers have analyzed the Twitter usage of Major League Baseball (MLB) teams, athletes and fans and discovered that the "star effect" had no long-term impacts on MLB teams' Twitter foll