Eye-tracking research reveals which types of visuals actually get the message across

Spend 10 minutes on social media, and you'll learn that people love infographics. But why, exactly, do we gravitate towards articles with titles like "24 Diagrams to Help You Eat Healthier" and "All You Need To Know About Beer In One Chart"? Do they actually serve their purpose of not only being memorable, but actually helping us comprehend and retain information?