Decoding buyer's regret, and its effect on business competition

The retail industry is ever-evolving, with a constant stream of new products and fancy upgrades to tempt consumers. Do you really need that built-in vacuum in the new minivan? The ability to clean on the go is certainly convenient. Then again, it's much cheaper to use the vacuum you already have at home. In the long run, will you regret it if you don't get that pricey upgrade?