Blue for Boys, Pink for Girls...That's Child's Play

Anyone who has kids, or has been to a toy store, is familiar with the gender color code: blue is for boys, pink is for girls.But actually, it looks like associating a gender with a particular color is a fairly recent development and, like so much these days, is actually the fault of society, man. And according to a study that came out yesterday, gender-based colors are a social preference we can actually manipulate in little kids — and it can actually have real consequences.
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