YouTube Is Testing ‘Applause,’ a Way for Viewers to Directly Donate to Creators

YouTube appears to be testing a way for desktop viewers to reward content creators with ‘Applause.’ Users can buy the applause feature on specific creators’ videos to show support for that YouTube channel. The feature is a very similar concept to the microtransactions available to gamers on Twitch. Twitch viewers can purchase ‘bits’ for real […]The post YouTube Is Testing ‘Applause,’ a Way for Viewers to Directly Donate to Creators appeared first