YouTube Inks Shopify Integration Deal — Including On-Platform Checkouts For U.S. Customers

YouTube has inked a partnership agreement with ecommerce giant Shopify, enabling artists and others to promote and sell merchandise on their channels. The Google-owned video-sharing platform announced its pact with Shopify (which finalized a Spotify deal last October) via a formal release today. Representing one component of a broader merchandise-support initiative at YouTube, the tie-up […]
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