Your Distributor Doesn’t Matter Until It Really, Really Matters

Choose wisely. Distributors are no longer a utility. Photo Credit: Michael J. Whalen
Pay attention. It’s your music and they handle a lot.
I have been actively looking for a new music distributor, which is one of those jobs that sounds simple until you actually start doing it. I compared services, read terms, looked at pricing, thought about my catalog and tried to figure out which company I actually wanted sitting between my music and the streaming platforms.
In the end, I landed on AWAL,