Why Did Vinyl Subscriptions Spike This Year — And Will It Continue?

Shortly after the coronavirus forced widespread lockdowns in March, Secretly Group’s monthly record club, Secretly Society, noticed an uptick in direct-to-consumer sales.
“As we got deeper into the spring, it became clear this was A: growing faster than I anticipated and B: growing more durably than I anticipated,” says Hannah Carlen, Secretly Society’s U.S. marketing director. By the fall, subscriptions had more than doubled.Longtime record-of-the-month club Vinyl Me, Pl