Why Are Albums So Long Right Now?

With 24 tracks, clocking in at one hour and 46 minutes, Migos' Culture II lasts long enough to listen to all of Pink Floyd's The Wall and still make it more than halfway through The Dark Side of the Moon. Its Number One debut on the Billboard album chart is the latest twist in streaming's reshaping of music consumption: the rise of mega albums.
On Spotify, the duration of the top five streamed albums rose almost 10 minutes over the past five years, to an average of 60 minutes. It's a trend embra