03-05-2024 23:28 via digitalmusicnews.com

Who Says Ads Need to Be Disruptive? Budweiser Brazil ‘UninterruptAds’ Campaign Finds a Sneaky Way to Sponsor Your Spotify Playlist

Why develop new Spotify promos when your brand is already being plugged in music? Budweiser Brazil is officially integrating targeted ads – or songs with lyrics that mention it by name – into playlists. Budweiser Brazil reached out about the new and “completely innovative” project, which the Africa Creative Agency conceived. According to the AB […]
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