Warner Music Becomes Twitch’s First Major-Label Partner

Warner Music Group (WMG) is the first major recording company to partner with Twitch in a deal that will bring WMG artist channels, original music programming and more to the livestreaming platform.
To start, WMG is launching artist channels for Warner Records stars Bella Poarch and Saweetie, plus Atlantic Records singer and producer Sueco, where they’ll share exclusive and behind-the-scenes content. Additionally, social media-focused digital media company IMGN — which WMG acquired l