Virtual Concerts Significantly Boost Music Streams — Here’s Proof

Virtual concerts are likely to become part of the new normal after COVID-19. Their marketing potential is potent in music’s data-driven age. Travis Scott’s in-game Fortnite concert attracted more than 12 million concurrent viewers. It’s estimated that more than 28 million gamers tuned in to watch via streaming sites. And since Friday, Travis Scott has […]The post Virtual Concerts Significantly Boost Music Streams — Here’s Proof appeared first on Digital Music