Versus Creative Launches ‘Intentional Listening’ Label with Universal Music Canada

OFFAIR Records, a newly-formed label focused on mood music and “intentional listening experiences,” is launching today in partnership with Universal Music Canada (UMC), the company tells Billboard. Global distribution for the imprint, which is being launched by creative agency Versus Creative, will be provided by UMC and Virgin Music Artist + Label Services.
Co-founded by Versus partners Rishi Shah and Nate Auerbach, OFFAIR’s stated mission is “to create deeper experience