TikTok Reportedly Lost Users — and User Hours — in Australia During Music-Limit Test

Last month, amid TikTok’s long-running licensing talks with the major labels, it came to light that the ByteDance-owned platform had started limiting the availability of certain music in Australia. Now, a new report suggests that the pilot – designed to demonstrate the app’s purportedly minimal reliance on popular tracks – brought about a usership decline […]
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