TikTok Launches ‘Elevate’ Program to Provide Emerging Artists ‘With Meaningful Support Both In-App and Out in the World’

Two months after expanding its “New Music” hashtag into “a global music discovery hub,” TikTok has debuted Elevate, which higher-ups are billing as the “first-ever program to identify, amplify and celebrate emerging artists.” The highly controversial video-sharing app announced the formal rollout of Elevate today. Now touting itself as “the ultimate platform for music discovery […]
The post TikTok Launches ‘Elevate’ Program to Provide