31-03-2021 20:01 via nme.com

This Feeling club night launches record label for next wave of “vital guitar bands”

Rock club promotor This Feeling has launched a new label, This Feeling Records.The NME Big Read: Blossoms: “We might be uncool, but so are ABBA and everyone loves them”The new music champions – endorsed by the likes of Blossoms, Noel Gallagher and Carl Barât – put on popular late-night events across the UK, and have previously run new music stages at Isle Of Wight Festival, Leeds Festival and YNot.
Now, This Feeling has partnered with ADA (part of Warner Music Group
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