The Major Label NFT Strategy Will Focus on Long-Term Revenue

The major record companies are gearing up to capitalize on the boom in NFTs — non-fungible tokens — but they won’t be “putting every song on the blockchain and calling it a day,” an executive tells Billboard.
The NFT market has exploded since late February, with a slate of high-profile indie artists including 3LAU, Deadmau5, and RAC growing the popularity of digital collectibles in the music industry. But even now, with major-label acts like Grimes, Shawn Mendes, an