Super Bowl Halftime Shows Cost Millions. Who’s Paying?

The Weeknd spent $7 million of his own money on production costs for his Super Bowl halftime show, his manager Wassim “Sal” Slaiby told Billboard last week. That’s a lot.
“Whoa on The Weeknd!!!” one prominent artist rep said in an email.
Management company Roc Nation, one of the Super Bowl’s executive producers, will oversee the expenses to “make this halftime show be what he envisioned,” Slaiby said in the story. But in general for Super Bowl perf