Spotify to Allow Artists and Labels to Prioritize Songs Inside Its Algorithm for Personalized Picks

Spotify will soon begin allowing artists, record labels and rights holders to promote specific songs within its autoplay and Radio personalized recommendation services, according to a blog post published by the company today (Nov. 2).
The tool will create a new signal within Spotify’s personalization algorithm that will allow rights holders to prioritize songs — whether a new release they are promoting, or something deeper in their catalog tied to a specific anniversary or viral mome