Spotify Is Paying Thousands for Anchor Sponsorships – New Report

A new report suggests Spotify is paying thousands of dollars for Anchor sponsorships. Spotify reportedly paid $154 million for Anchor in February 2019. The podcast creation tool was part of its three-pronged strategy to expand its podcasting presence. While acquisitions like Gimlet Media and Parcast bring established shows, Spotify hoped Anchor would attract indie podcasters […]
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