See Toby Keith Debut Beach-Worthy 'Rum is the Reason' On 'Colbert'

With 35 MPH Town due out October 9th, Toby Keith stopped by The Late Show with Stephen Colbert last night to drum up some buzz — literally — for his upcoming album. Backed by horns, pedal steel and synthesized steel drums, he debuted the record's newest single, "Rum is the Reason," a beach bum's tribute to bright sun, white sand and dark liquor. 30 Best 'Colbert Report' Bits
Performed in front of video screens filled with palm trees and blues skies, "Rum is the Reason" sounded l