Reggaeton Ambassador J Balvin Talks Nirvana, Pharrell, Guinness Record

Few artists have made a bigger impact on Latin pop in recent years than José "J" Balvin. His steamy, insanely popular single "Ginza" – an anthemic love letter to reggaeton from 2016's Energía – ushered in a new era for the originally Puerto Rico–spawned genre. The track earned the 31-year-old a Guinness World Record for the longest stay at Number One on the U.S. Hot Latin Songs charts, and while the honor may have come as a surprise to the Colombian singer, h