31-07-2021 03:38 via billboard.com

Primary Wave Quietly Amasses Largest Single Interest in Prince’s Estate

Primary Wave has acquired 42% of Prince’s estate, giving the publishing company the largest single interest in the late artist’s holdings, according to court papers filed in July. The deal gives Primary Wave rights to Prince’s publishing, master recording income stream, name, likeness and brand, according to the company.
“Prince is in the highest echelon of artists. It’s very hard to imagine an artist more interesting to Primary Wave than Prince. I would put Prince,
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