Peloton Reveals Its Biggest Direct Deal Yet — Beyonce

With its massive publishing lawsuit – and more than $60 million worth of litigation and settlement costs – in the rearview, Peloton has unveiled an “unprecedented partnership” with Beyonce. Peloton and Beyonce announced the “broad, multi-year partnership” today, in a general release. The New York City-based exercise-equipment company specified in the announcement message that the “Halo” singer was […]
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