P-MRC Data Becomes ‘Luminate,’ Touts Upcoming ‘Cross-Industry Analytics Platform’ As Streaming Growth Continues

P-MRC Data, encompassing divisions such as MRC Data (formerly Nielsen Music) and SoundScan, is officially rebranding as “Luminate,” higher-ups have announced. Luminate unveiled this latest name change via a formal release, claiming at the outset that the pivot reflects “its role in entertainment’s data economy.” Penske Media and MRC debuted their P-MRC Data “data joint […]
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