Livestreaming Failures Hurt Everyone. Here’s How We Can Improve (Guest Column)

Recently, Billboard posed a difficult question that the live music industry—artists, managers, event producers, and most of all, technology vendors—should take to heart. After a year of experiments, Billboard asked, “why can’t music get livestreams right?”
Let’s start with a difficult, but necessary truth: every livestreaming failure is a setback for artists, fans, and ultimately, everyone working in the space. The reason why individual failures are a collecti