Kids’ Music Merch: Small Sizes, Big Sales

When it comes to live events in the family sector, vendors selling kids’ merchandise have issues to contend with — namely that parents might hesitate to buy an $30 t-shirt their child is likely to quickly outgrow. But they also have allies: The target demographic is on their side. 
“If you go to a Rolling Stones show and have paid a significant amount for tickets, the prospect of missing songs while in line at the merch booth is not attractive,” says Jonathan Linden,