K-Pop Powerhouse JYP Launches Fan-Engagement Subsidiary

Seoul-based JYP Entertainment — the label home to such top-selling K-pop acts as TWICE, iTZY and Day6 — has launched JYP Three Sixty (JYP 360°), a new subsidiary that will focus on fan engagement and maximizing the value of the company’s artist IP.
JYP Three Sixty will provide “next-level fan experiences” while expanding JYPE’s global distribution and developing new business opportunities, according to a release. It will “create and continue to stren