Is Streaming ‘Super-Bundling’ Ahead? Research Says Price-Conscious Consumers Will Demand More Bundles

Is streaming super-bundling on the way? New research suggests price-conscious consumers are making cuts to subscriptions where they can. A new survey of 2,200 US-based music streamers has found that emerging consumer challenges may demand new attitudes—and super-bundling may be the answer. Global streaming earnings reached $19.3 billion and 713 million subscribers in 2023, but […]