Inside The Growing Trend of Latin EDM Hits

When Farruko was working on what would be his next single, “Pepas,” in April, he started off with a song in guaracha — a genre known for its rapid tempo that originated in Cuba — powered by a reggaetón beat. Once he sped up the BPM, a rave-ready anthem was created.
“It was strange because it’s not really an EDM song, but it has that same structure,” says the Puerto Rican artist. “I wanted to evolve, reach a fan base that was more Anglo and r