Indian Streaming Service JioSaavn Debuts ‘MTV-Like’ Video Experience

MUMBAI — That India loves to watch music as much as it listens to it is evident both in the popularity of YouTube and short video apps such as Instagram Reels — for which it is among the world’s biggest markets — as well as the fact that 70% of the music heard in the country comes from film soundtracks.
Domestic streaming service JioSaavn is harnessing some of that passion with JioSaavnTV, a new feature that launched last month through which users on Android mobile device