Imogen Heap’s Auracles Scores SoundCloud Partnership Deal: ‘We Can Create the Data Layer That We Need’

Imogen Heap speaking during Lisbon’s Web Summit in 2024. Photo Credit: Web Summit
SoundCloud has inked a partnership agreement with Imogen Heap’s Auracles, which is joining the music platform’s Benefits Partner Program.
The involved companies just recently confirmed their deal in a formal release, after SoundCloud head Eliah Seton and Heap discussed the integration during last month’s Web Summit event. Coinciding with the official disclosure, the November sit down’s