How This App Is Changing Music Discovery for Families

Lately, when a certain subset of Spotify users opens up the streaming service, it is greeted by a little pink monster with star-shaped sunglasses, blue hair and a toothy grin. Or maybe it’s a green ball of fuzz with gold hoops and a high ponytail. As users scroll, it’s clear these characters are not alone — look, there’s Elsa, Elmo and even Ed Sheeran.
This isn’t the latest redesign — it’s Spotify Kids, a stand-alone app that launched in Ireland last Oct