How Much Impact Does Coachella Have on Music Streaming?

The Coachella Valley Music & Arts Festival is a huge event for live music fans. How much does being part of the Coachella lineup increase music streaming numbers for artists who are part of the lineup? Here’s the hard data from Spotify. Spotify says in 2022 alone, Coachella user-generated playlists on Spotify amassed more than […]
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