01-07-2021 20:51 via billboard.com

How Hyperpop Became a Force Capable of Reaching and Rearranging the Mainstream

Musical niches and subcultures, it’s been argued, operate outside of dominant culture while remaining engaged in a continual act of negotiation and renegotiation with the mainstream. No matter how anti-establishment their intentions are, subcultures always seem to arrive at the same fate: The commodification and aestheticization of their resistance by the very central structures they seek to resist. What is there left to do, then, other than to embrace that fate? 
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