Hear the Roots' Funky Stella Artois Collaboration 'Bittersweet'

The Roots teamed with brewery Stella Artois to unveil "Bittersweet," a funky new song designed to harness synesthesia. "I was only thinking of color," drummer-producer Questlove told Billboard of the track, part of the beer company's "Host One to Remember" campaign. "Let's make it light here and dark there. To discover that all your senses are effective, not just one in particular like your ears or your eyes, but all of your senses, this is really right up our alley. This is how we create m